Arrow Trader 5

Installation Guides
Admin Modules
References

Arrow Trader Core

Installation Guides
Admin Modules
References

Arrow Trader eXtreme V2

Installation Guides
Admin Modules
References

Arrow Trader eXtreme V1

Installation Guides
Admin Modules
References

Arrow Trader Lite 3

Installation Guides
Admin Modules
References

Q&A

Getting started

Search

Outlist

This page displays the current outlist, plus several tools to modify the placement of trades in the outlist.
Make sure that you fully understand the outlist concept before changing the settings

outlist concept
Every time a surfer clicks a link that links through out.cgi, AT5 loads the outlist.
The outlist is a list of all your active trades, with a certain amount of points assigned to them.
The points represent the urgency at which traffic should be send to the particular trade
The better the trade, the more points it gets, and the more likely it is to receive traffic.

The points every trade receives are re-calculated every minute.
AT5 analyzes many different variables, the performance of all trades, its historical performance,
settings of all trades, etc. Bu using these numbers, the engine of AT5 is able to make an accurate judgement about the value of a trade.
The entire value of every trade is ultimately boiled down to a single number; the outlist points

This is where the outlist slots come in.
You can directly edit how many points (what share of the available traffic) a trade should receive.
For example, giving slot #1 80% of the points will result in a massive amount of traffic going to your best trades,
but probably won't leave enough traffic for your other trades.
When altering the settings of the outlist module, sometimes the smallest changes can have great impact in the outlist rotation.

Outlist - snapshot

This chart shows the trades that are currently in your outlist. The bar and percentage display the chance every trade has to receive a surfer. The list rotates every minute.

Outlist - settings

Nocookie Traffic
When a surfer loads your page, AT5 places a cookie, to test if the surfer supports cookies
Several websites and programs depend on cookies to track surfers.
Surfers without cookie support are usally not very valuable, and you may opt to filter them.

send to toplists When checked, clicks on a toplist link made by surfers without cookie support will be send to the toplist site. When unchecked, these surfers will be redirected to the nocookie page. Recommended setting: checked
nocookie traffic filter Set a filter type for nocookie traffic (surfers who don't have a browser that supports cookies).
Block will show an empty page for nocookie surfers
process as regular traffic will send the surfers to both content pages and trades
send to content page never send the surfer to a trade, instead it always forwards to the content page in the url
send to nocookie page sends all nocookie surfers to a special page, set in the next form item called 'nocookie page'
nocookie page A special page where nocookie traffic will be forwarded to if this filter type is selected


Blocked referrer traffic
When a surfer clicks on a link, your own domain should be the referrer.
If a surfer has no referrer, your trade partners most likely won't be able to track the surfer, so you may opt to filter them
send to toplists When checked, clicks on a toplist link made by surfers without a referrer will be send to the toplist site. When unchecked, these surfers will be redirected to the blocked referrer page. Recommended setting: checked
blocked-referrer traffic filter Set a filter type for blocked referrer traffic (surfers who don't have a browser that supports the http_referer variable).
Block will show an empty page for blocked referrer surfers
process as regular traffic will send the surfers to both content pages and trades
send to content page never send the surfer to a trade, instead it always forwards to the content page in the url
send to blocked-ref page sends all blocked referrer surfers to a special page, set in the next form item called 'blocked-ref page'
blocked-ref page A special page where blocked referrer traffic will be forwarded to if this filter type is selected


overflow hits
overflow traffic setting Once a surfer has visited all trades in the outlist in a single session, his clicks overflow the system. These overflowing clicks can either be send to content pages, or to a special overflow page
overflow page A special page where overflow clicks will be forwarded to if this file type is selected


traffic focus
traffic focus page Depending on the state and goals of your network, you can give AT5 a hint of whats most important to you.
As a result, the engine of AT5 will attempt to put additional focus on trades that perform the most to your preference. For example, if productivity isn't very important to you, but traffic volume is, put additional focus on 'return ratio'.


traffic time distrubtion
traffic time distribution AT5 balances the weight of a trade's statistics of the past 60 minutes, the past 24 hours and the past 7 days.
Putting more focus on hourly statistics can make the outlist rotation more jumpy; putting more focus on weekly stats will make the outlist very stable.
Don't make the outlist too stable, because AT5 won't be able to react quickly enough on recent traffic changes.


various settings
effective click limit Effective clicks are used to calculate the value of a visit. When a surfer keeps clicking, only his first X amount of clicks will be used by the engine.
trade activation limit Trades will need to send at least this amount of visitors before he can appear in the outlist and receive traffic back.
cross-domain tracking Enable the tracking of a surfer over multiple sites. For example, when a surfer goes from site A to site B, and from B to your site, AT5 will not send the surfer back to site A.
percentage for forces Hourly forces set for trades can use this percentage of all available traffic. Keep the amount at or below 35% to leave enough traffic for the engine itself.
slot weight assignment Use the AT5 engine to dynamically set the weight of each outlist slot, or set the points manually
algorithm Use the AT5 engine to dynamically populate the outlist slots, or use your own single line function
customized algorithm A single line function to calculate a value. This value will be used to populate the outlist slots with if the algorithm is set "customized algorithm"


Outlist - mods

With outlist modifiers, you can increase and decrease the focus (and thus traffic) a trade receives, based on certain conditions.
For example, you may wish to give all trades with a very high click productivity level an extra bonus.
Or if you wish to keep all trades above 1000 hits per hour, you may consider giving trades a boost when their hourly volume drops below this number
Make sure that you don't set too many mods, since traffic is always limited, and the entire system may nullify itself.

Outlist - conditional skim

With conditional skim modifiers, the skim percentage of traffic may be altered, based on certain conditions.
Create new conditions to alter the skim based on certain scenarios.
For example, if traffic to trades drops, you can dynamically lower the amount of traffic that gets forwared to content pages, leaving more to feed trades, untill the set treshhold limit is reached again.

Outlist - traffic properties

One of the strongest features of ATC is its individual hit quality rating module.
As you probably know, traditional trade programs exchange traffic basic on how many
hits and clicks a trade has produced, relative to the amount of hits it has received.
The incredibly inefficiency of this is best explained with an example

Which of these two trades is better?

Trade A
hits in: 100
hits out: 100
clicks: 100
prod = 100, return = 100

Trade B
hits in: 100
hits out: 80
clicks: 200
prod = 200, return = 80

The correct answer is not Trade B, nor is it Trade A.
The correct answer is; it depends
If your answer was Trade B, then consider these questions

- what if all hits in from Trade B were chinese?
while the hits in from Trade A were from the US?

- what if all clicks made by trade A went to advertisements
while the clicks from trade B went to galleries?

- what if the hits from trade A were all unique,
while the hits from trade B were all raw?

- What if the clicks from trade B used invalid request methods
like HEAD, while all clicks from trade A used GET?

- what if the surfers from Trade A all had cookies,
while the surfers from trade B supported no cookies?

- What if the surfers from trade A visited your trades via toplists
while the surfers from trade B got there via blind links?

As you can see, it makes no sense to judge a trade solely by its numbers.
Thats why ATC features a detailed rating system, allowing it to
assign a real value to every single hit, based on over 35 distinctions.

The result of ranking trades this way is a large improvement
in traffic quality, which eventually will result in a much more
ongoing stable growth and better conversion rates.

Ratings are split up in 2 tables; incoming traffic and outgoing traffic
The base value of a hit and click is 1
You can modify the value of a hit by changing the listed modifiers.
For example
+ 0.8 premium country
Scroll down on the page to see which countries are listed as premium, regular, unwanted
If your site receives a hit which comes from a surfer in a premium country,
the value of that hit is 1 (base value) + 0.8
If the modifer was - 1.2, then the value of the hit would be 1 - 1.2 = -0.2
A really bad hit can indeed turn the value negative.
If you want to void a hit alltogether, you can select the red X from the dropdown menu
A voided hit has a value of 0, no matter what.

1. Incoming traffic
Assinging a value to the country of the surfer has overall the biggest impact,
because this variable is always present. By default ATC has grouped several countries
into the 3 categories, but you may wish to review and change these settings under 3.

The user agent is also very useful. Almost all browsers identify themselves with mozilla or opera.
So these are premium user agents. Certain mobile phones and smaller browsers can use different user agents.
By not listing these, they fall under 'regular user agents'.
Then there's a long list of hit bots, spiders, site grabbers etc that should be ignored alltogether.
List those under Unwanted user agents
To find out which ones you should block, try google: http://www.google.com/search?q=bad+user+agents

A valid request method is GET. This means the browser requests the entire page from your webserver.
Other non-valid requests (for regular surfers anyway) are HEAD (only the 'top' of your page is requested), and various others.

A unique surfer has not visited your site recently, whereas a raw surfer has seen your site within the past couple of hours.
You want as many unique (fresh) surfers as possible, to extend your exposure.

2. Outgoing traffic
The presence of a cookie is neccesary for optimal trading.
If the surfer does not support cookies, we usually don't send him to a trade,
making these surfers a lot less valuable.

Linktags can be very handy to keep track of who's clicking what, which links
are popular and which hardly get noticed. Also linktags on banners and toplists
can be especially valuable for you. Under 6. Premium linktag fill out the
linktags of links that you value very highly.

A toplist click is also usually a good thing, because the surfer is showing interest
in your trade partners. Toplist clicks often produce high outgoing productivity and make your site
grow a lot faster. So value these clicks and the trade that produces 'm.

A click to a gallery can potentially generate a sale, resulting in more income
A click to a trade can potentially generate another surfer at your site, resulting in site growth.
Its up to you to decide which you value more.

A post-trade click is a click that a surfer made on your site after we sent him to one your trades.
When a surfer clicks on your site and gets redirected to a trade, there's the chance that we've seen the last of him.
He closed your site and is now enjoying the site of your trade partner.
If he keeps clicking on your site after seeing your trade, he clearly enjoys your site a lot and will keep clicking.
These surfers are great and help grow your site. This value is also known as 'click again'.

A surfer who clicks too much is probably a bot, so you may wish to reduce the value of these clicks.

Bookmarkers are of course great. These clicks are highly valuable.

In your admin, click on navigation: Stats - last hits
Mouse-over the value column of some of the hits
(if the table is empty, load your site first)
you will see a small menu popup that shows how the value of that hit is calculated
In your admin, click on navigation: Gui - templated - edit template
Scroll down to 60 Minutes Stats - and set the following
on % Rated Value of ins
on # Rated Value of clicks
In your main overview, 2 new columns have appeared, titled value in and value clk

value in: This column displays the average hit value
So if you received 2 hits, one with a value of 2.6 and one with a value of 1.3
this column displays 2.6 + 1.3 / 2 = 1.95
The higher the average value rating, the better the quality of the traffic is
that this trade sends you
value clk: This column displays the combined hit values
So if you received 2 clicks, one with a value of 3.8 and one with a value of 1.5
this column dislpays 3.8 + 1.5 = 5.3
The higher the number, the more rating points this trade has received.

Help us improve our articles by rating them
- This article is -

Too long & complicated

Too short & simple

Not relevant enough

Just about right
5161